ONLINE COMPETITION ANALYSIS – BENCHMARKING
The online competition analysis or Benchmarking is an initiative able to help companies to make a detailed and specific guide to the evolution that you have to follow in your future strategy. Contrary to what is believed, benchmarking is not about copying the initiatives of other companies, the main objective is to learn from cases of success and failure to know what has to be done at all times.
A Benchmarking process is very beneficial for the company and may avoid many problems when facing a certain objective. In addition, due to the rise of the internet, the vast majority of the information that is needed can be found easily and publicly through the network. Therefore, the best tool that can be used when conducting a Benchmarking process is the monitoring on the Internet of all media, always with an order when establishing the appropriate searches.
It must keep in mind that the competition analysis is not a punctual action but a process that has to be carried out patiently and persistently. It is recommended that over time it be an almost automated process to focus on the analysis, not in the collection.
WHAT DOES Top10 DIGITAL MARKETING DO?
TOP10 DIGITAL MARKETING thoroughly analyzes the potential online competitors of each company, in addition to making detailed reports about their strategies and how some of their initiatives can be applied to another company in particular. This is a clear and simple manner to offer detailed strategies with a guarantee of success.
WHO ARE THE END USERS?
Top10 Digital carries out this type of initiatives in hotels, restaurants, export companies, offices, training, construction, sports, home, furniture, leisure, real estate, professionals, advertising companies, health, safety, insurance, travel, tourism, cars, horticultural companies, etc.